TikTok’s first-ever showcase event shared insights into how your brand can grow to new heights in 2022.
Are you still ignoring TikTok as a viable channel for your marketing budget? Maybe you should reconsider now that it boasts over one billion active users. Earlier this week, the media giant debuted TikTok World, a “bespoke virtual platform” that introduces new creative, branding and commerce solutions to the app. The inaugural Sept. 28 introduction event received a positive response from its community of creators.
Creator Marketplace is the biggest feature TikTok announced on Tuesday. This creative hub will give brands the ability to partner with influencers on content production and publishing. along with access to R.O.I.-friendly analytics. Influencer partnerships are often tough to navigate on other social media platforms, but TikTok will provide brands with a portal that highlights the most relevant creators to their target audiences.
Other updates include a partnership with Vimeo to launch a user-friendly video editing tool and more e-commerce tools to help brands monetize their content in 2022. Read more about TikTok World via Social Media Today.