I’m a Bird, You Gotta Let Me Fly

KLIK Staff

July 17, 2019

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I am Justin Moody and one of the newest members of the rapidly-growing D.C. Digital Marketing Agency, Klik Media! Before moving to D.C. to join this dynamic start-up, I was studying a myriad of subjects at the University of North Carolina at Chapel Hill. Entering the University as a Political Science major on a Pre-Law track, I tested out a few different fields including Business and Computer Science before ultimately transitioning to a double major in Statistics & Analytics and Economics. Through this volatile period, I never felt as though I was lost or unsure but rather savored the opportunity to scour the world’s offerings and find what resonated with me.

This eventual combination perfectly suited my innate curiosity and affixation with numbers as I learned a multitude of ways to understand the underlying components of everyday decision-making and the resulting effects through data analysis. I love the process of investigating an expansive data-set and being able to back up my insights with cold, hard numbers. I have always been proud of my ability to be independent; to be able to teach myself new things and identify an area of opportunity and execute an accompanying proposal.

These mantras are rooted in my early childhood. Growing up, I often pestered my parents with questions that began with “why…” and my father would encourage me to think through the answer for myself before he explained it. My father always taught me life lessons through experience. He believed that the best way to learn was to immerse yourself in the process and that if you are tenacious, there is no challenge that you cannot overcome with hard work. He instilled this fearless mindset in me with the quote “Those who don’t jump will never fly”. Pairing this with my Mother’s style of robust preparation and meticulous oversight, I adopted the Bird – specifically Birds of Prey – as my spirit animal for their watchful eyes and freedom to soar.

I often worried that an entry-level position would “clip my wings”, that my tendency to innovate and think outside of the box would be squandered. I feared having ideas dismissed by justifications of “this is how we have always done it” or “that’s not within the scope of your role”.

Working at Klik Media has been the complete opposite.

From day one, my coworkers implored me to “question everything” and “take initiative on innovation“ and I found myself leading tests in areas that I felt were inefficient within my first month of work. Klik poses an incredible balance of independence and collaboration. I receive support – training, troubleshooting, brainstorming, implementation – from all levels of seniority in the company, but ultimately am trusted to take the lead and deliver the end result. This has enabled me to grow at a pace that I have never experienced in my life and more importantly, to enjoy the process of it.

The fear of a metaphorical creativity cage is what drove me to explore start-ups in the first place. From my first phone call with CEO James Dressing, I knew that we shared similar mindsets towards taking ownership and delivering exceptional results. It reminded me of the Steve Jobs quote: “It doesn’t make sense to hire smart people and then tell them what to do.” The reality of Klik Media has been no different than my expectations. I am surrounded by intelligent individuals that I share a high level of mutual respect with and the common goal of becoming the best Ad Agency in D.C. and eventually the world.

While working for a D.C. Ad Agency is not a job that I expected to have, I can certainly say that it has been a great fit for both my current skill set and my development. Backed by an awesome team and a revenue-first, data-driven business model, I am excited to see where I fly.

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