Read our roundup of the latest marketing news to help with your social media marketing mix.
LinkedIn Shares Insights and Infographics on Creating a Full-Funnel Experience
Last week, LinkedIn published a blog highlighting tactics and strategies to improving the value of your campaigns. From choosing the right campaign objective to utilize various ad format options, this guide is worth a read.
Facebook Publishes Guide to Halloween Trends for Marketplace Sellers
Did you know that 57% of Halloween shoppers will continue to shop for holiday decor even after the holiday ends? Now you do. While this guide is intended for sellers on the Facebook Marketplace, it still provides valuable insight into Halloween trends you can incorporate into your marketing strategy.
Tap into a Younger Audience on Twitter
One of the biggest platforms for Gen Z users is Twitter, and they recently published a study on engagement statistics for this demographic. One of the most surprising figures is that 16–24-year-old users account for nearly half of all tweets sent in the U.S. over the past year.
Instagram Reels Ad Placement is Now Available
One of the biggest trends in social media marketing today is short, snackable video content. TikTok, Instagram Reels, and YouTube Shorts are a few mediums where you can showcase your best short-form content. Not only is this format great for organic engagement, but Instagram has now incorporated this placement into their API.
‘Drive into the Fun Lane’ on TikTok
If you’re an automaker or car-adjacent brand, TikTok could be your ticket to a huge boost in engagement. They just published a playbook outlining the advantages of posting content on and advertising with TikTok, such as a 12% conversion rate on car purchases and leases after viewing an auto-related ad.