Case Study

Golden Gate University

For more than 100 years, nonprofit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing education in Accounting, Psychology, and Business.

The objective

Golden Gate University partnered with KLIK to help develop a holistic marketing plan to drive revenue, update outdated marketing practices, and create end-to-end tracking to give the GGU detailed visibility into their marketing profitability. 

0 x
increase in
click through rate
0 %
decrease in
cost per lead
0 x
increase in
leads

Our approach

KLIK executed a comprehensive marketing plan by recommending GGU’s yearly media budget working with multiple stakeholders across time zones. KLIK revamped GGU’s landing pages, rewrote copy and creative, built a custom conversion, and implemented an entire data infrastructure. This approach allowed KLIK to optimize media spend around Google Search, Facebook, Instagram, LinkedIn, and the Google Display Network.

The results

KLIK drove a 30% increase in Click Through Rate and a 50% decrease in Cost Per Lead, resulting in a 200% increase in qualified leads to Golden Gate University. KLIK’s marketing approach focused on driving Golden Gate University’s revenue and helped increase the partnership through a holistic approach.
10x increase
in click through rate
50% decrease
in cost per lead
2x increase
in leads