Case Study

United Way

United Way advances the common good in communities worldwide and fights for every person’s health, education, and financial stability.

The objective

KLIK and United Way partnered to drive donations from individuals using strategic organic and paid efforts in a national marketing campaign.

0 x
increase in
$ 0 K
increase in
individual donations
0 K+
in clicks

Our approach

With a goal to drive individual donations, KLIK identified strategic audiences that are open to charitable giving and optimized media management to drive donations at the cheapest possible cost per donation. KLIK ran the campaign across Search, Facebook, Twitter, and LinkedIn. 

The results

KLIK drove a 20% improvement in Cost Per Click, which increased donations six times and ultimately drove over $500,000 in individual donations over a six-week campaign. This results-driven campaign focused on increasing donations and bringing down costs, producing an exceptional giving period for United Way.

6x increase
in donations
$500,000 increase
in individual donations
14,000 +
in clicks